ISOPURE

Packaging Design
Packaging Architecture

Isopure offers everyday nutrition made with minimal, trusted ingredients. Whether you’re experimenting with recipes in the kitchen or hiking remote trails, we’re there to fuel life’s fullest experiences.

Working under Steve Barret’s direction at Tether, we explored ways to realign Isopure’s product architecture to better connect with a lifestyle-focused audience while highlighting benefits for both casual and serious athletes. Through a series of front-of-pack studies, we demonstrated the impact of this shift, showcasing strategies to fine-tune messaging for diverse audience segments.